Endorsement and brand collaboration start from positioning and communications cycle, planning image exposure and content co-creation. It is not putting a celebrity on a page as decoration—it executes by piece count, channel, and term after authorization is in place.
Specific collaborators are not named on the website or outbound materials before authorization is in place. Direction assessment clarifies goals, budget range, and no-go zones so promotion does not precede undeliverable commitments.
For core products that need public recognition, or annual brand moments that need image collaboration.
Fit moments
Brand image upgrade
You need recognition lift within authorization—not a one-off event appearance. Direction assessment first writes goals, budget range, and no-go zones so promotion does not precede undeliverable commitments.
Core product promotion
The product needs public-facing image collaboration with clear piece count, channels, and term. Specific collaborators are not named on the website or outbound materials before authorization is in place.
Annual moment
You need cross-quarter content co-creation and a publish schedule. Execution timelines are scheduled by collaboration level; secondary edits and overseas placement must be written into scope.
How authorization moves
Direction assessment
Clarify collaboration goals, budget range, audiences, and no-go zones. Assessment does not imply a signed deal outbound and does not display a talent list. Results decide whether to proceed—not advance publicity.
Exposure and content planning
Plan piece count, channels, and secondary-edit scope. Extra exposure not written into piece count is not included by default. Each piece notes where it appears, how long it may run, and whether it can be re-edited.
Authorization and calendar
Coordinate written scope before production. Production does not “shoot first” while authorization is missing. Written scope at least covers channels, term, edit rights, and unusable scenes.
Publish execution
Publish to plan and arrange takedown or renewal assessment before expiry. Continued placement after expiry needs new written scope. Checks happen on publish day and before expiry so assets do not stay live past term.
Deliverable content
Collaboration plan and boundaries
Goals, content formats, and unusable scenes. Unauthorized names do not appear in the plan. You see piece count, channels, and term—not a vague “subject to calendar.”
Authorized content assets
Delivered at confirmed piece counts and sizes, with usage term. Each asset marks usable channels and expiry; edits beyond the checklist are not treated as authorized.
Publish schedule
Channels, timing, and expiry reminders. Schedule changes go into the record. You can check which piece published, which rescheduled, and which must come down at expiry.